Who we are

Senior Benefits Alliance is an independent Medicare agency serving Kentuckiana. We're licensed agents who do one thing: help people understand their Medicare options and choose coverage that fits their life. Our services cost you nothing — we're compensated by the insurance carriers, not by our clients.

What we believe

There is no perfect insurance — there are only pros and cons. Our job is to educate, bring transparency to a complex system, and simplify it so you can make decisions with confidence. We represent 9 organizations offering 95+ products, which means our recommendations are driven by your needs — never by a carrier's quota.

All of our business comes from client referrals and from Kentucky medical providers who trust us to take care of their patients. We intend to keep earning that trust.

Meet the team

• George Kraft — Owner, Licensed Sales Agent

• Paul Kraft — Owner, Licensed Sales Agent

• Stephen Kraft — Chief Financial Officer, Licensed Sales Agent

• Michael Gronotte — VP of Operations, Licensed Sales Agent

• Greg Lehmann — Licensed Sales Agent

• Billy Applegate — Licensed Sales Agent

• Sean McMullen — Licensed Sales Agent

• Graham Brown — Licensed Sales Agent

• Matt Redmon — Licensed Sales Agent

Visit us

4114 St Joseph Ave, Louisville, KY 40216

(866) 990-8581 · referrals@seniorba.org